On to Shanghai: NVV Vintners and Wines On the Road
Today we traveled from Beijing to Shanghai for the second
half of Taste Napa Valley: China. We left behind the heat and smog of Beijing
for cooler temperatures and some rain in Shanghai.
This city is, literally, electric. The high-rises are all
brightly lighted with neon, flashing lights, and bold and dramatic graphics.
I'm trying to figure out how we can get "Drink Napa Valley Wines"
projected on the side of one of downtown Shanghai's 50+ story buildings for the
whole world (or at least this part of the world) to see!
As today was a travel day we only had one NVV-organized
event - a tasting with about 25 wineries organized by Experience Napa Valley:
China alum Marcus Ford, director of high-end retailer Pudao Wines. Marcus
gathered his neighbors on Ferguson Lane on Wukang Road for an indoor/outdoor
walk-around event, including A Cote' Pizza (owned by Franck's Bistro) and
Globus Wine. The nearly 200 consumer attendees wandered up and down the quaint
alley, wine glasses in hand, seeking their next Napa Valley wine discovery
while nibbling on bites provided by Franck and his culinary team.
It drizzled off and on throughout the evening, and
thankfully the real rain held off until moments before the tasting ended. But
the wet weather definitely didn't dampen spirits - Marcus thought we'd see 100
or so of his customers tonight, but nearly twice that many dropped by for some
Napa Valley wine and tasty bites. Hopefully this is a sign of more good things
to come on Thursday and Friday, our final two days of wine events in Shanghai.
Patsy McGaughy, CSW
Marketing Director
Napa Valley Vintners
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