Monday, May 7, 2012

"What If": Here We Go to Auction 2012

An Auction Napa Valley 2012 Welcome Letter from the Chappellet Family

Thirty-two years ago our family, along with many others, worked hard to implement a
novel idea, “What if we could raise money to help our hospitals by auctioning some of
the great wines of the Napa Valley?” asked Robert Mondavi at a vintner luncheon. Many
rose up to the challenge.

Even the great visionary Robert Mondavi would have had a hard time imagining how
many lives would be affected by that “What if?” question. To date more than $100
million have been distributed to dozens of healthcare and youth development non-profit
programs. Not only have a great many members of our community benefited from the
proceeds generated from Auction Napa Valley, but participants from all over the world
have learned about the magnificent wines that come from this region and enjoyed the
hospitality and beauty of The Valley.

Working from the inside, we continually marvel at the generosity of our bidders and
strategic partners, as well as the enormous talent, time and energy of the vintners and
the hundreds of volunteers.

Our family grew up in the middle of a vineyard, giving us a deep appreciation and
understanding, not only of the changing seasons, but of the devoted people who daily
tend the vines. Although it has been 45 years since we first came to The Valley, we still
get excited every day to witness the growth of the vines.

Now we know the answer to Robert’s, “What if?” The answer is–when a community comes together in generosity and joy, we can harvest all the best life has to offer.

Rise up!
The Chappellet Family

For more Auction Napa Valley 2012 inspiration, and to preview e-auction and live auction lots , visit

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