Wednesday, April 18, 2012

On to Shanghai: NVV Vintners and Wines On the Road 

Today we traveled from Beijing to Shanghai for the second half of Taste Napa Valley: China. We left behind the heat and smog of Beijing for cooler temperatures and some rain in Shanghai.

This city is, literally, electric. The high-rises are all brightly lighted with neon, flashing lights, and bold and dramatic graphics. I'm trying to figure out how we can get "Drink Napa Valley Wines" projected on the side of one of downtown Shanghai's 50+ story buildings for the whole world (or at least this part of the world) to see!

As today was a travel day we only had one NVV-organized event - a tasting with about 25 wineries organized by Experience Napa Valley: China alum Marcus Ford, director of high-end retailer Pudao Wines. Marcus gathered his neighbors on Ferguson Lane on Wukang Road for an indoor/outdoor walk-around event, including A Cote' Pizza (owned by Franck's Bistro) and Globus Wine. The nearly 200 consumer attendees wandered up and down the quaint alley, wine glasses in hand, seeking their next Napa Valley wine discovery while nibbling on bites provided by Franck and his culinary team.

It drizzled off and on throughout the evening, and thankfully the real rain held off until moments before the tasting ended. But the wet weather definitely didn't dampen spirits - Marcus thought we'd see 100 or so of his customers tonight, but nearly twice that many dropped by for some Napa Valley wine and tasty bites. Hopefully this is a sign of more good things to come on Thursday and Friday, our final two days of wine events in Shanghai.

Patsy McGaughy, CSW
Marketing Director
Napa Valley Vintners

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