Thursday, July 14, 2011

The Hunt is on at #WBC11!

This week we're packing our bags and heading to Charlottesville, Virginia for the 2011 Wine Bloggers Conference (#WBC11). This annual event - a gathering of those that love wine, blogging and social media - is always a wonderful opportunity to reconnect with old friends and meet the new kids on the block.

This year we're trying something new - throughout the conference, Napa Valley Vintners will be on SCVNGR, a social media scavenger hunt in which participants do challenges, earn points and collect rewards.

At #WBC11, let SCVNGR be your guide to learning more about what makes the Napa Valley a premier wine growing region. Complete challenges on your iPhone or Android to take home an exclusive gift. It's a free download and fun to play!

1. Download SCVNGR via your app store or at
2. While at the Omni hotel in Charlottesville, click on ‘Treks’ in the main menu and select ‘Napa Loves Wine Bloggers ’
3. On the next screen, click on ‘Napa Loves Wine Bloggers’ above the map to complete challenges and earn points
4. When you've earned 10 points, unlock your reward under the ‘Info’ tab
5. Find Julie at #WBC11 (@NapaVintners) to collect your reward

Happy hunting!