Thursday, December 8, 2011

VIADER has been busy!

Forgive me bloggers, it has been over six months since my last confession...

I'll give you an update through photos.

Back in April, our winemaker Alan Viader was teaching his young son about pruning in the small section of Syrah & Shiraz that we have growing on our estate.

We also applied our annual allotment of fresh compost at the beginning of the year, using the mulch from our leftover grape skins & seeds from the 2010 harvest. Delia a.k.a. Mom, does not appreciate having the compost site right next to her home at the top of the vineyard, but Alan swears we don't have any other place to put it! NIMBY!

Springtime flew by, and we enjoyed warm evenings and beautiful sunsets, without the threat of frost up on the mountain. A typical saying is that if you make it to Mother's Day without a big frost, you're in the clear. Although we have great sun exposure and constant breezes, I try not to mention the "F-word" (frost) for fear of calling it over! Just like "R-word" (rain) around harvest time... Call me superstitious.

In the summer, we were all things "Auction Napa Valley," preparing our "Black Label" Barrel Lot and participating in multiple events. Alan took a little creative license to decorate our barrel for Friday's Marketplace event, which was a special blend full of "black" fruits. We had all hands on deck for the Marketplace event, with Alan and Cante, our hospitality director pouring at the barrel. Delia was out front pouring our current release of the VIADER "Black Label" and our signature VIADER Proprietary Cabernet Blend, and I was out promoting the E-Auction with my iPad and fellow "E-Squad" volunteers.

Despite the weather, we had a wonderful Auction Napa Valley and raised $7.3m for our community. Mom had a fun interview with her buddy Jean-Charles Boisset and Gavin Newsom under the tents at Meadowood on CRN Radio's "What's Cookin' with Mike Horn." I'm not sure how much of the conversation was actually centered around the wine auction, but I know it was interesting nonetheless!

Fast forward to Harvest 2011. Here are the highlights:

Happy Holidays everyone!


Janet Viader, Sales & Marketing at VIADER

No comments: