Tuesday, November 29, 2011

GI Status Approval in Thailand

The Napa Valley Vintners (NVV) non-profit trade association representing more than 420 wineries in the appellation announced today that the country of Thailand has recognized Napa Valley with Geographic Indication (GI) Status that will protect the American wine region from misuse of its name in wine labeling in that country.

The NVV worked directly with Thailand's Department of Intellectual Property on the registration which reads, "The combination of Napa Valley's unique geography, climate, geology, and the winemaking traditions as well as the human skills of the Napa Valley vintners give Napa Valley wine its distinctive taste and unique characters."

"This is a terrific accomplishment for our trade group in protecting our appellation's name from fraudulent use in yet another high-profile, emerging wine market," said NVV Executive Director Linda Reiff. "We have been able to achieve this and other GI recognitions by working directly with these government agencies, such as our successes in the EU and India, which is important to building our export channels for Napa Valley wines."

"It's necessary to know that consumers of Napa Valley wine in Thailand will be able to trust that if it reads 'Napa Valley' on the label, that the wine in the bottle is indeed from California's Napa Valley," said Pat Stotesbery of Ladera Vineyards who chairs the Napa Name Protection Committee for the association.

Read the full press release.

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