Tuesday, February 1, 2011

Napa Vintners' Premiere Event for the Wine Trade Sold Out

The Napa Valley Vintners (NVV) non-profit trade association announces today that its annual Premiere Napa Valley (PNV) mid-winter barrel tasting and auction for the wine trade taking place February 26 is sold out.

"We are delighted with the response from the wine trade--retailers and restaurateurs, wholesalers and brokers from across the country, as well as the UK, Canada and Japan--who will attend the 15th annual Premiere tasting and auction," said PNV 2011 Chair Michael Honig of Honig Vineyard and Winery.

"This continues to be the must-attend event for the wine trade each year. It raises money for our trade association's work to promote and protect the Napa Valley appellation, but more importantly, the event provides the opportunity for the best networking event anyone could ask for. All under one roof at The Culinary Institute of America in St Helena will be hundreds of winemakers and winery owners pouring their offerings to the 200+ wholesale wine accounts represented by the attendees," said Honig.

"Selling out four weeks in advance of the tasting and auction is a clear signal of the demand for Napa Valley wines, as well as the recognition of the value of networking and relationship building that PNV provides. What we always understand in Napa Valley is that building and maintaining personal relationships with the top accounts that attend Premiere is integral to our success in the market," said PNV steering committee member Jeff McBride of Stag's Leap Wine Cellar.

"Premiere Napa Valley is where winemakers get to have a 'gloves off' approach to what they make," said PNV steering committee member John Skupny of Lang and Reed Wine Co. "These wines are ultra-boutique wines crafted in as few as sixty and never more than 240 bottle lots from 200 renowned Napa Valley wineries, each sold to one buyer like a restaurant or retail store, who then offers these wines to their savviest customers. So while the event is only for the wine trade, the product--the portfolio of Premiere Napa Valley wines-- provides wine consumers with not only truly one-of-a-kind wine, but some of the very best wines from the Napa Valley."

Consumers can see the wines offered as futures at www.PremiereNapaWines.com and engage their favorite wine retailer, whether in attendance or not, to purchase wines on their behalf. Another way for consumers to purchase these rare wines is by visiting the website after the wines have been sold at the February 26 event to see who will have them on their shelf or wine list.

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