Thursday, January 14, 2010
After the nice holiday break it seems like there is no time to waste in the cellar! We have at least 2,500 cases of 2007 vintage wines that need to be hand-labeled by our dedicated team, headed by Blanca Avina, our Quality Control & Shipping Manager since 1996.
These rare beauties were just finished yesterday. Only five cases - 60 bottles! - of 2007 Petit Verdot from the VIADER estate were privately bottled for Meritage Wine Market in Encinitas, CA which purchased the lot at Premiere Napa Valley last year. This winter wine auction is attended exclusively by members of the wine industry (wine retailers, distributors, restaurant owners, etc.) to raise funds in order sustain the various outreach programs of our non-profit trade organization, the Napa Valley Vintners. During the event, all wines specially selected for this auction are tasted directly from barrel. Recent years have included up to 200 rare barrel selections from different Napa wineries offering 5, 10 or 20-case lots (Note: there are roughly 25 cases of 12/750ml bottles per barrel).
With the 2010 Premiere Napa Valley around the corner, we're in the planning stages for our Open House on the evening of 2/19, which is attended by people both in and out of the wine industry. Last year, we had fun and displayed a pirate theme in our Tasting Room, and this year we're hoping to get people excited about the "Roaring Twenties!" My brother Alan chose his favorite barrel of 2008 Cabernet Sauvignon to pour at Premiere. The 2008 vintage represents our 20th harvest on the VIADER estate, and we've chosen to offer the full pledge of 20-cases. (Alan's also turning 30 this year!! But don't tell him I told you...)
sales & marketing at VIADER